The Importance of a Cuddly Toy

The Importance of a Cuddly Toy

It is no secret that the world can be a big and scary place and just like adults, your little bubs can feel anxious at times, but don’t worry – the warmth of a cuddly toy can offer the comfort and security your baby needs.


Provide Comfort

Do you remember your cuddly childhood friend? Whether it was a teddy bear, a fluffy cow, or a soft sheep comforter – how did having it by your side make you feel? Perhaps a sense of comfort, a feeling of safeness and security, a warmth of joy. 

Cuddly toys ensure that your little bub is comforted when presented with stressful situations and help them cope with these situations through a familiarity, and allows your baby to receive the support they need outside of their relationship with their caregiver. A sense of reassurance is provided when they have their favourite cuddly toy by their side and can help them through situations such us moving from a cot to a bed.



Don’t be alarmed when your little bub wants to get moving and explore their surroundings, they’re becoming more aware. This independence though, as you may put it, can be quite scary for them.

This is where their favourite cuddly buddy comes in – with their toy by their side they feel more at ease and less vulnerable and this can help them “cope with separation anxiety” as mentioned by Paul Donahue, a child psychologist in Scarsdale, New York.

Your little bubs cuddly toy can be another form of support as they begin to grow and experience this independence, but don’t you worry – no matter what, they will always need you.



Cuddling soft toys encourage a more nurturing nature from your little bub as it allows them to express their desire to create connections with others and be more considerate towards their feelings.

It comes as no surprise that young children often use a familiar cuddly to project their own feelings. In pretend play for example, your little bubs comfort their favorite toy, takes care of them and consider perhaps what their needs may be. This develops qualities such as empathy, affection and bonding as their instinct to be gentle and caring continues to grow. 


Choosing Your Cuddly Toy

There is a huge range of cuddly toys that you may choose from for you little bub, so where do you begin?

At Bubify we offer a wide collection of toys that seek to ease your baby when they are in need of comforting.



Our RaZbuddy collection offers a various selection of animals to satisfy your baby and it also includes a removable newborn pacifier as an extra feature to their cuddly friend. BPA free and ultra-functional, a RaZbuddy animal can be your baby’s first friend to start off an amazing adventure.


Sleepytot Comforter

How many times do you get up every night and find yourself on hands and knees searching under the cot, in the darkness for the elusive dummies? With Sleepytot not only are you providing your little bub with the perfect companion, you can also attach four dummies that will help your baby easily find at night.


Tommee Tippee Comforter

Made from plush soft velour with fluffy woolly hair and tail, the comforter is tactile and great for newborns to explore, with the additional fun for parents to use as a puppet during playtime with their baby.

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